Meals on Wheels of Albuquerque
Understanding the Meals on Wheels of Albuquerque Donor Base
Meals on Wheels of Albuquerque delivers 141,000 meals every year, bringing not only nutrition, but also companionship to seniors in the community. With expanded outreach in mind, the organization partnered with Blackbaud to put strategy behind its annual appeal, which quickly grew to 500% of the amount from previous years.
Annam Manthiram joined Meals on Wheels part-time as a director of development. She recognized immediately that the staff was not using Blackbaud eTapestry to the best of its ability and rallied her team members to use the insight Blackbaud eTapestry could provide them.
Now, Meals on Wheels of Albuquerque can focus on building meaningful relationships with donors and nurturing them to become lifelong supporters. Blackbaud eTapestry helps advance these relationships by capturing communications with the donor, recording key information, and keeping the team focused on a path of trust and transparency.